Milan Design Week
Porcelanosa in collaboration with 3MC at Design Week
Porcelanosa Group participates in the Milan Design Week 2014 that will take place during the Fuori Salone in the capital city of Lombardy.
Set up at Superstudio Più located in Zona Tortona, one of the nerve centers of activity, this temporary exhibition offers a reflection on the new concept of architecture.
The Double Room concept, developed by the Porcelanosa Group for this “temporary museum”, in collaboration with the architect Fortunato D’Amico, curator and critic of multidisciplinary arts, will feature two important internationally renowned architects. The architect and landscape Benedetto Camerana
designed the sleeping area of a contemporary apartment, while the modern living room was designed by the architect Hembert Peñaranda, internationally known for his projects all over the world.
Both environments were created with the products of the Porcelanosa Group: a selection of products that ranges from ceramic wall/floor tiles, to natural materials, to complete kitchen and bathroom equipment, as well as to advanced technology systems for contemporary architecture.
Krion®, the solid surface of the Porcelanosa Group transformed by 3MC srl, has a prominent presence not only in the Double Room space, but also in the Superstudio Più garden, where visitors can interact with the Alfa bench designed by Verónica Martínez Design and made in Krion®, a mineral compound with endless possibilities.